Post 1: Introducing the Brand
This post introduces BeInk and its core values of creativity and expression. Stationery items are scattered across the composition creating dynamic visual interest to represent the tools that people use to create.
This is a project showcases a brand design for an imaginary stationery company, BeInk. The goal of this project was to create a cohesive and visually appealing brand identity for the company through three social media posts. Within this project, I applied tools and concepts learned during my 16 week Visual Design 1 course in college.
Visual Design
Figma, Illustrator
16 weeks
My design process for this project was heavily influenced by the design concepts that I learned in my visual design class. I started with brainstorming and sketching out different logo ideas, then I moved on to creating digital versions of the logos in Figma. After finalizing the logo, I applied the design concepts to create three social media posts that align with the brand identity.
My final project consists of three social media posts. Each post servers a purpose: introducing the brand, promoting the brand, and engaging with the audience. As you look through each design, the social media posts encompass the design concepts that I learned in my visual design class.
This post introduces BeInk and its core values of creativity and expression. Stationery items are scattered across the composition creating dynamic visual interest to represent the tools that people use to create.
This post promotes BeInk by showcasing the different stationery items that the brand offers. The composition is more structured to create a sense of order and organization, which reflects the brand's commitment to providing high-quality stationery products.
This post engages with the audience by encouraging them to share their own creative projects using BeInk products. The composition is more dynamic and playful, with different shapes and colors to create a sense of fun and creativity.
